Samsung #1 in Market Share
Contact:
Lillian Taylor
Scott Cooper Associates for Samsung BCS
631-249-9700 ext. 212
lillian@scottcooper.com
Original PDF Version »
Samsung Business Communications Systems (BCS) is leading the way in the 2 - 400
line segment of the U.S. Key/Hybrid market
InfoTrack for Enterprise Communications (IEC) 1Q data confirms Samsung BCS has moved
into the number one position in category targeting small- to medium-sized businesses
RICHARDSON, Texas — June 25, 2009 — Samsung Business
Communication Systems (BCS) ranks number one in market share for the 2 - 400 line
segment of the U.S. key/hybrid category, according to new data from InfoTrack for
Enterprise Communications (IEC). In catapulting to the top spot, Samsung BCS, which
provides advanced, affordable solutions for small and medium-sized businesses (SMBs),
saw a more than 16 percent increase in category line shipments from the 4Q of 2008
to 1Q of 2009. During the same period, the overall enterprise communications market
declined 28 percent.
"In a challenging economic environment, where all businesses, especially small-to-medium
sized ones, are closely watching their bottom lines, we remain dedicated to providing
powerful, yet affordable telephony solutions," says Doug Wonson, Vice President
and General Manager, Samsung BCS. "This philosophy has spearheaded our success in
meeting the needs of today's small-to-medium sized business."
Demonstrating this commitment, the company recently unveiled The Samsung Advantage
program. Launched earlier this year, the new program broadens dealer relationships
and increases small business accessibility to enterprise-level technology solutions
and Samsung support. In 1Q 2009 Samsung BCS added over 200 dealers, hosted the 1st
Annual Dealer Advantage meeting to encourage deeper collaboration, and increased
the visibility of Samsung BCS solutions in the SMB space.
"The increase in market share, despite an overall market decline, demonstrates that
our new channel strategy and focus on small and medium-sized business is beginning
to gain traction," added Wonson.
The cornerstone of this effort is the flexible Samsung OfficeServ™ 7000 Series of
hybrid technology platforms that offer small and mid-sized businesses the functionality
of much larger systems at a price they can afford. These platforms can be used as
a stand-alone system or to interconnect with multiple locations. For more information
on the Samsung OfficeServ solution, visit
www.samsung.com/bcs.
About Samsung Business Communication Systems
Samsung Business Communication Systems (BCS), a Dallas-based division of Samsung
Telecommunications America (STA), is the distribution arm for the company's line
of business communications solutions. Targeting small- to medium-sized businesses,
Samsung BCS offers an elite line of telephony-based customer premise equipment (CPE)
with dynamic architecture that can accommodate tremendous growth at low incremental
costs to meet a variety of communications needs. As an innovator in convergence
technology, Samsung's business communications systems combine traditional voice
and data capabilities with wireline and wireless technologies providing fully integrated,
converged communications platforms and applications. In addition to CPE, Samsung
BCS also offers a comprehensive line of voice processing equipment, CTI applications
and wireless solutions. For more information, please visit www.samsung.com/bcs.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics
Co., Ltd., researches, develops, and markets wireless handsets and telecommunications
products throughout North America.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2007 consolidated sales
of approximately US$105 billion. Employing approximately 150,000 people in 134 offices
in 62 countries, the company consists of four main business units: Digital Media
Business, LCD Business, Semiconductor Business, and Telecommunication Business.
Recognized as one of the fastest growing global brands, Samsung Electronics is a
leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com.
About InfoTrack for Enterprise Communications (IEC)
IEC is an ongoing global program of PBX, IP, Key/Hybrid, Hosted IPT and Centrex
market analysis. IEC tracks line and system shipments by vendor and system size,
revenue, market share and the embedded base, and forecasts shipments, the embedded
base mix and revenues.